Mercedes-Benz of Knoxville Celebrates Eight Years of JD Power Dealer Excellence
For the eighth consecutive year, Mercedes-Benz of Knoxville has been certified by JD Power as a Diamond Dealer of Excellence. This prestigious 2026 recognition reflects our continued commitment to delivering an exceptional vehicle-buying experience built on trust, transparency, and customer satisfaction.
The JD Power Dealer of Excellence Program℠ recognizes dealerships that consistently demonstrate outstanding sales practices and a customer-first approach. Earning this distinction year after year is an accomplishment we’re especially proud to share with our customers, team members, and the East Tennessee community.
Eight Years of Putting Customers First
Great customer experiences don’t happen by accident. They’re the result of a dedicated team that takes pride in helping people find the right vehicle and making the buying process as enjoyable and straightforward as possible.
For Mercedes-Benz of Knoxville, earning Diamond status for an eighth straight year reflects that ongoing commitment. From the first conversation to the moment customers drive home, our goal is to provide the level of care and attention they deserve.
“Earning this recognition eight years in a row is something our entire team can be proud of,” said Jeff Bender, General Manager of Mercedes-Benz of Knoxville. “It reflects the care and dedication our people bring to work every day. We’ve continued to grow and find new ways to better serve our customers, but one thing hasn’t changed is our commitment to making every customer feel valued and confident in their experience with us.”
That commitment extends beyond the showroom. Alongside Mercedes-Benz of Knoxville, businesses including Knoxville BodyWerks, Parkside Auto, and Parkside Car & Van Rental allow us to offer more automotive services to customers throughout East Tennessee.
What Does JD Power Dealer of Excellence Mean?
The JD Power Dealer of Excellence Program℠ was created to help car shoppers identify dealerships that deliver an outstanding sales experience. J.D. Power evaluates dealerships using customer satisfaction performance and a certification process designed to recognize the industry’s top-performing retailers.
To earn certification, dealerships must demonstrate excellence in several key areas:
- Customer satisfaction: Rank among their brand’s top performers based on customer satisfaction measurements.
- Dealership operations: Successfully complete an in-dealership evaluation of sales practices, employee training, and customer-focused processes.
- Customer experience: Demonstrate a commitment to professionalism, transparent communication, and a positive buying experience.
Just how selective is this recognition? According to JD Power, only approximately 2% to 3% of franchised new-car dealerships nationwide qualify for the Dealer of Excellence Program.
The Diamond Dealer of Excellence designation is reserved for dealerships that have earned certification five or more times. With eight consecutive years of recognition, Mercedes-Benz of Knoxville continues to demonstrate a sustained commitment to customer satisfaction.
Our Commitment to You Continues
While we’re honored to receive this recognition, what matters most is the experience our customers have every time they visit.
Whether you’re purchasing your first Mercedes-Benz or returning for your next one, our team is here to make the process welcoming, informative, and enjoyable. We believe a great car-buying experience goes beyond finding the right vehicle. It’s about building lasting relationships and giving customers confidence in the dealership they choose.
To our customers throughout Knoxville and East Tennessee, thank you for continuing to place your trust in us. And to our incredible team, thank you for the dedication and hard work that have made eight consecutive years of excellence possible.
We’re proud to be certified by JD Power as a 2026 Diamond Dealer of Excellence, and we look forward to continuing to earn your confidence for years to come.
To learn more about the JD Power Dealer of Excellence Program, visit JD Power’s official website.