WELCOME TO
Mercedes-Benz of Knoxville

Welcome to Mercedes-Benz of Knoxville, Sprinter of Knoxville and Knoxville AMG® Performance Center

Mercedes-Benz of Knoxville is conveniently located on Parkside Drive just a short distance from the Lovell Rd. exit from I-40.

At Mercedes-Benz of Knoxville we strive to provide you with the best customer experience anywhere whether it is online, a phone call, or in the dealership. While we cannot guarantee every interaction will be perfect, we will do everything in our power to provide you with transparency, ethical solutions, and advocate for your best interests. Time is the new luxury and we promise to be cognizant of yours. With any locally owned family business, our reputation is a core part of our company and speaks for its self with our 4.7 Google review rating, nationally recognized awards such as the 2021, 2020 and 2019 J.D. Power Dealer of Excellence award, and MBUSA Best of the Best award winner for 3 out of the 5 previous years. We sincerely appreciate the opportunity to serve you with all of your automotive needs.

Our company, Furrow Automotive Group, which is locally owned started out as Knoxville Motor Company and has been in continuous operation for over 105 years. We have survived pandemics, depressions, recessions and world wars by taking great care of our customers. We value you!

We are excited that as a Mercedes-Benz Dealership we have the opportunity to work with and support our community outside of the dealership. Our community involvement includes ties to the Boys and Girls club of Tennessee Valley, Humane society, Young Williams, and many others, we are excited to be able to give back and be involved with our local community.

Whether you are visiting us to purchase the car of your dreams, have that car serviced, or stopping by our MBUSA Elite certified collision center, we are excited you are here! Take a look at our WHY CHOOSE US page to learn about what our dealership offers and what sets us apart.

We are conveniently located at 10131 Parkside Drive in Knoxville. You can also contact us online or by calling (865) 777-2222..

In order to service our customers better Mercedes-Benz Elite Certified Mercedes-Benz Collision Center will be moving into a brand new state-of-the-art facility located at Parkside Drive in the 2nd quarter of 2023.  This strategic move will allow our Commercial Van customers a Service Drive and reception area exclusive to their needs.   Mercedes Benz customers will have easier access to our current service drive and service professionals.