Mercedes-Benz of Knoxville Celebrates Six Straight Years of J.D. Power Excellence

Mercedes-Benz of Knoxville has earned recognition as a J.D. Power 2024 Diamond Dealer of Excellence. This marks the dealership’s sixth consecutive year attaining this prestigious certification, which acknowledges excellence in the customer sales experience. Certification is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit.

Commitment to Customers

Demonstrating our commitment to exceeding customer expectations, Mercedes-Benz of Knoxville has been certified in the J.D. Power 2024 Dealer of Excellence Program,^SM which recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.

“Achieving this certification for six straight years is no small feat, especially coming from an automotive authority like J.D. Power,” said Jeff Bender, General Manager at Mercedes-Benz of Knoxville. “Each and every member of our team contributes in some way to customer satisfaction. That’s why we celebrate this achievement and proudly share it with all employees.”

When you choose to visit a J.D. Power Dealer of Excellence like Mercedes-Benz of Knoxville, you can be confident the sales team will be just as committed to providing an exceptional experience as they are to selling a vehicle.

About the Dealer of Excellence Program

Known for its “Voice of the Customer” research for more than 50 years, J.D. Power and, subsequently, its Dealer of Excellence Program help consumers identify leading retailers that will go the extra mile.

According to J.D. Power, buying a vehicle is a significant financial transaction and can be stressful because there’s so much information to digest. The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers also benefit by leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience.

Dealer of Excellence is an exclusive program and not all dealerships can qualify. Those that do must pass a three-step process:

1. As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.^SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.
2. Second, dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
3. Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.

J.D. Power 2024 Dealer of Excellence Program^SM recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. Mercedes-Benz of Knoxville has achieved certification 5 or more times, achieving Diamond status. For more information, visit jdpower.com/us-doe.

——